Limited edition,

Collaboration, limited edition are all metaphors that come to mind when choosing digital as a preferred print method.
API Consumer brands who worked closely with a talented local artist Flox, to create a limited-edition range of hand & body soaps to be sold under the banner of their growing and successful brand "Only Good".
Challenges faced during the project were having shorter run lengths, numerous sku’s and personalisation on the label. The digital platform was the only process to simplify the project, and a reproduction process that allowed the artworks to be bought to life while keeping set-up costs to a bare minimum at the same time.
Flox's artwork can be viewed at