Promotional Labels are a way to connect the consumer to your product. A promo label can consist of a simple mono layer construction with intricate graphics to a coupon concertina label offering the consumer multiple pages of information. All these label constructions can be digitally imaged with consecutive & variable numbering. Most of the promo labels can be applied with existing label equipment, please discuss this with your Account Manager.

Promotional Labels traditionally can be used for:
instant win
special or discount offers
return coupons
recipes
SMS
or just additional information about the product

PROMOTIONAL DEVICES AVALIABLE:

Dry peel this is our most popular promotion device. A dry peel label consists of the top layer being non self-adhesive which can be printed on both sides; this becomes attached to a self-adhesive base carrier, which can be permanent or removable pending your application requirements. Dry Peel devices are held together by surface tension, once you peel off the top layer you break that bond and it can not be reattached to the base carrier (ideal for return coupon promotions as the top layer is non-tacky).

Fold labels can provide an effective way to deliver large amounts of information in a restricted space. This form of promotion is a cost effective way to improve the value of the product. The booklet structure of the label is a non self-adhesive product that is printed on both sides; this becomes attached to a self-adhesive base carrier, which can be permanent or removable pending your application requirements.

Back-Printed labels are standard self-adhesive labels with information printed on the self-adhesive side of the label. Back-printed labels can be used for looking through the product to read the information, or by desensitizing the adhesive & perforating a panel you can peel off the section.

Double Layer allows for 3 times the information compared to a standard self-adhesive label. A double layer label consists of the top layer being non self-adhesive which can be printed on both sides; this becomes attached to a self-adhesive base carrier, which can be permanent or removable pending your application requirements. This structure is hinged at one end & opened at the other similar to a book.

Shrink Sleeves create the opportunity for full 360º branding of your product. Sleeves add point of sale like no other label device. It allows you to work with uniquely shaped containers, which normally labels could not be applied to. Sleeves can decorate glass, plastic or metal containers using a range of shrink materials. Sleeves can rejuvenate an existing product line. Sleeves can expand brand identification.

Neck Tags provide an opportunity to add promotional information to your existing bottled product. They can be supplied in rolls, on a conventional release liner and are dispensed using similar application equipment, and much the same way as pressure sensitive labels. Labelmakers Neck Tags can be produced in single or foldout format, printed both sides, using a wide range of paper and synthetic materials. A variety of die cutting configurations and surface treatments are also available to ensure the neck tag remains located in position to give the maximum visual presence on shelf.